C A S E  S T U D Y

Worldremit

#WhyWeWork

WorldRemit is an online money transfer service that allows immigrants to easily and securely send funds to loved ones back home. The brand came to School for help with producing video content that puts their purpose front and center, just in time for their official New York City launch.

school boulder brand purpose marketing cause csr worldremit

school boulder brand purpose marketing cause csr worldremit

world remit school boulder schoolhelps ipad immigration
C O N T E N T

Video Storytelling

School developed a video content strategy that uses powerful and emotional storytelling to showcase the everyday struggles of a New York immigrant raising funds for their families. We filmed and produced video content that celebrates a group of New York immigrant street performers, and developed an influencer outreach plan to share the content to the masses.

C A S E   S T U D Y

#WhyWeWork

School took to the streets of New York City to capture video content of Bolo Bolo Blauweh, an African drum group composed of real immigrants. For many members of Bolo Bolo, street performances are their way of raising funds to provide for loved ones back home in West Africa.

R E S U L T S

400

video views

1

impressions on very limited budget

53

increase in donations
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