School created a set of controversial ads for TiVo that made waves and even landed us a spot on Fox Business. The ads targeted a new age of “cord cutters” and engaged the audience by letting them vote on which ad would run on national television.
We create dynamic consumer experiences that have social amplification at their heart. For TiVo, we did a theater stunt that launched a new product and earned millions of social engagements, showing how bad commercial interruption could be.
School shot dozens of irreverent short films and video content to highlight the commercial-skipping features of the TiVo Bolt. The innuendo-filled spots took on commercials head-on and got TiVo’s social channels buzzing for months.