C A S E  S T U D Y

TiVo

Experiential Stunt & Video Content

We create dynamic consumer experiences with social amplification at the core. For TiVo, we pulled a theater stunt highlighting both a new product launch and the pitfalls of commercial interruption.

We also created a set of controversial ads that landed us a spot on Fox Business. The ads engaged a new age of “cord cutters” by letting them vote on which ad would run on national television. Furthermore, we shot dozens of irreverent short films + video content to highlight the TiVo Bolt’s commercial-skipping features. The innuendo-filled spots took commercials head-on and got TiVo’s social channels buzzing for months.

tivo school boulder purpose marketing experiential video content stunt

C A S E   S T U D Y

TiVo: “#tivoprank”

We interrupted a movie with a commercial break. We pissed some people off. And we made waves.

tivo school boulder purpose marketing experiential content
E X P E R I E N T I A L

Strategic Video Content

Through thoughtful market research, we realized what steps we needed to take in order to catch the attention of those we wished to reach.

“Ad of the Day”

Our quirky vignettes celebrating the birth of the TiVo OTA (“over the air”) DVR also had to remind people that the Mini versions are available to connect the entire house.

V I D E O

Content with Longevity

Shareable, bitesized roll-out for the New TiVo BOLT.

tivo school boulder purpose marketing experiential advertising creative
F O X   B U S I N E S S :

News coverage

E X T R A

Skip the F*#king Commercial!!

R E S U L T S

16

earned media impressions for one stunt

50

new fans

12

increase in 3rd quarter revenue

312

increase in engagement
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