Kimberly Clark needed a sustainability platform that not only delivered on their sustainability goals for 2022, but enforced their reputation as a leader in better paper products. School ideated the Better Paper Pact, a platform committed to innovation, partnerships, transparency and fostering a world without waste. Our work included developing identity and branding for the platform, cause partnership recommendations, e-commerce activations, social and digital components, experiential and out-of-home activations, PR stunts and platform website design.