Hornitos needed a national experiential program to integrate with their A Shot Worth Taking campaign, which inspires and enables people to take the shot in life that moves them forward. Working with their IAT, School ideated and launched the entire experiential program across 12 markets, filmed and produced a video that highlights the program, designed creative assets to live within Hornitos’ existing footprint and developed the campaign kickoff party.

hornitos a shot worth taking tequila

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