C A S E  S T U D Y

Hornitos Tequila

Purpose-Led Experiential

Hornitos needed a national experiential program to integrate with their A Shot Worth Taking campaign, which inspires and enables people to take the shot in life that moves them forward. Working with their IAT, School ideated and launched the entire experiential program across 12 markets, filmed and produced a video that highlights the program, designed creative assets to live within Hornitos’ existing footprint and developed the campaign kickoff party.

hornitos tequila school boulder purpose marketing cause experiential

hornitos tequila school boulder purpose marketing cause experiential
E X P E R I E N T I A L

On-Premise Activation

School built a Hornitos branded pergola, which was designed to travel city to city, encouraging all those who enter to take their shot.

hornitos tequila school boulder purpose marketing cause experiential

hornitos tequila school boulder purpose marketing cause experiential

E X P E R I E N T I A L

What Lights You Up?

Using electroencephalography (EEG) technology, we helped people figure out what lights them up, whether that be taking a shot on adventuring, on love, or on their own hustle.

hornitos tequila school boulder purpose marketing cause experiential
C A S E   S T U D Y

A Shot Worth Taking

Sometimes we’re not sure what shot we should take. Let’s remedy that.