C A S E  S T U D Y

Fund for Armenian Relief

Brand Refresh & Marketing Strategy

The Fund for Armenian Relief (FAR) needed help increasing the brand’s recognition. We developed their entire visual identity, brand positioning, and nonprofit marketing plan which included a three-part mini documentary series on an Armenian American reconnecting with her cultural roots. This helped FAR stand out in their category and appeal to a millennial audience.

far fund for armenian relief school boulder purpose marketing nonprofit cause
R E B R A N D I N G

Logo and Visual Identity Refresh

The Fund For Armenian Relief needed help increasing the brand’s recognition. We developed their visual identity, brand positioning, and their marketing + media strategy.

T R A I L E R

We shot a three-part mini documentary series on-location in Armenia following an American reconnecting with her Armenian heritage.

This helped FAR stand out in their category and appeal to a millennial audience, modernizing their appeal and establishing their tone of voice.

Watch ’em all:  Episode 1  |  Episode 2  |  Episode 3

R E S U L T S

400

video views

1

impressions made in its first six weeks on a very limited budget

53

increase in donations
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