Following the Hurricane Maria damage inflicted upon St. Croix, Cruzan Rum asked School to help reposition the spirit brand around purpose. Working alongside their IAT and leadership teams, School developed a 2018 experiential tour (including identity, branding, design, planning, production and influencer outreach) and repositioned the renowned rum brand around purpose, while raising funds for St. Croix hurricane relief under the banner of “Island Spirit.”

DELIVERABLES

THE RESULTS

14

CITIES ACROSS THE US

650

RAISED FOR THE ISLAND SPIRIT FUND SO FAR

2

FUNDS RAISED BY 2020