C A S E  S T U D Y

Civic Nation’s

All In Campus Democracy Challenge

The All In Campus Democracy Challenge is a nonpartisan, non profit organization that recognizes colleges and universities for excellence in student voter engagement. At their core, All In believes a healthy democracy depends on citizens who are civically engaged. Their mission is to inspire students to become active and informed citizens for a lifetime.

all in campus democracy challenge school boulder schoolhelps purpose marketing

all in campus democracy challenge school boulder schoolhelps purpose marketing

all in campus democracy challenge school boulder schoolhelps purpose marketing
B R A N D I N G

Brand Launch

In early 2016, Civic Nation tasked School to launch the All In Campus Democracy Challenge. We developed the entire visual identity system, including logo, website, email outreach content, and merchandise. School currently supplies the initiative with ongoing assets of flyers, posters, and donor decks.

all in campus democracy challenge school boulder schoolhelps purpose marketing

all in campus democracy challenge school boulder schoolhelps purpose marketing

all in campus democracy challenge school boulder schoolhelps purpose marketing

HONORING CAMPUSES for EXCELLENCE in STUDENT VOTER ENGAGEMENT

E X P E R I E N T I A L

The Awards Ceremony

In October 2017, School produced the first All In Challenge Awards Ceremony at the Newseum in Washington, D.C. With over 200 guests in attendance, we produced the event – the entire stage, podium and backdrop, as well as signage, program book, and assets for live tweeting as winners were announced.

all in campus democracy challenge school boulder schoolhelps purpose marketing

all in campus democracy challenge school boulder schoolhelps purpose marketing

all in campus democracy challenge school boulder schoolhelps purpose marketing

all in campus democracy challenge school boulder schoolhelps purpose marketing

all in campus democracy challenge school boulder schoolhelps purpose marketing

all in campus democracy challenge school boulder schoolhelps purpose marketing

all in campus democracy challenge school boulder schoolhelps purpose marketing

all in campus democracy challenge school boulder schoolhelps purpose marketing

all in campus democracy challenge school boulder schoolhelps purpose marketing

C A S E   S T U D Y

The first All In Challenge Awards Ceremony was a hit. Here’s what it looked like.

Universities were awarded for their exceptional student voter turnout results, and two former Secretaries of Education, John B. King Jr. and Arne Duncan, were present on a panel to speak to the importance of citizenship and unity in preserving American democracy.

R E S U L T S

45

number of states (+DC)

664

campuses involved

4

students participating
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