Ben Paynter
Originally Posted

December 18, 2018

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If there’s one thing we can expect to see more of in 2019, it’s brand purpose.

According to Accenture Strategy’s annual Global Consumer Pulse Research survey nearly two-thirds of consumers expect companies to create products and services that “take a stand” on issues that they also feel passionate about.

That includes encouraging a healthy lifestyle, sustainable sourcing and manufacturing processes, and transparency on everything from ingredient sourcing to fair employment practices.