Our latest work for TiVo focuses on its BOLT product, an entertainment system that allows viewers to skip commercial breaks with the press of a button. To show just how much people don’t like commercials, we installed 13 hidden cameras in a movie theater and then interrupted the screening with three awful ads. The reactions were priceless. We finished this experiential and social stunt with an unboxing party at the end of the screening, showing the product in people’s hands and their delight in their new-found ability to skip ads.
Read AdWeek’s Ad of the Day Writeup Here: