Max Lenderman
CEO/CCO & Founder
Originally Posted

January 15, 2019

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What it takes to find one’s purpose

If there’s one thing to learn from brand purpose, it’s that you can’t please everyone. You are guaranteed to anger some folks whenever you stand for a social issue bigger than yourself. #TheBestMenCanBe from Gillette and its storm of backlash is a prime example. In an open letter to the Gillette, School CEO Max Lenderman provides his take on their stand attack against toxic masculinity.