Skullcandy wanted to create a splash with it’s new headphone, the Grind. Priced for students, but built for audiophiles, the campaign brought Skullcandy athletes directly to the fans in two different cities, to hook unsuspecting kids up with an upgraded experience, tons of Skullcandy and partner gear, and the chance to do it all with some of their heroes.
School oversaw all production, including the events, video capture and creation, social media content and execution, site photography and capture, and all other aspects of the integrated campaign.
The campaign got started with San Diego Chargers WR Stevie Johnson, Legendary Snowboarder Eero Ettala, and Surf Goddess Leila Hurst, all giving some unsuspecting Spring Breakers the week of their lives. From jet skis, to VIP club parties and party buses, to a flag football game on the beach and a room packed with everything they need to make their Panama City Beach experience unforgettable.
[fbvideo link=”https://www.facebook.com/49105077377/videos/10153163458977378/” width=”600″ height=”400″ onlyvideo=”0″]