Today, more and more people gravitate towards brands that help others. As it happens, we have a knack for helping brands lead with purpose. In fact, it’s our strong suit –– because we know the value of empathetically putting oneself into other people’s shoes. This allows us to help communities, change culture and make a difference in the world.
Millennials switching to brands with social purpose
Brands with purpose experienced brand valuation increase of
Loyal to companies that support social or environmental causes
Would help promote business with purpose
Sources: Kantar Consulting’s new Purpose 2020
2017 Cone Communications/Ebiquity Global CSR Study
2016 Global Strategy Group.
The Word on Purpose
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