By

Richard Whitman

Columnist
Originally Posted
Published

September 10, 2018

mediapost school advertising purpose marketing

Excerpt:

One controversial ad from Procter & Gamble has been making a mark this awards season, and rightfully so.

“The Talk,” created by BBDO, features African American parents explaining to their kids the facts of life—that racism exists, they’re going to experience it and that they’re going to have to deal with it, move past it and do whatever they want to do in life despite it.

“The Talk” won this year’s Prime Time Commercial Emmy Award, which was presented by the Academy of Television Arts & Sciences in Los Angeles during the Creative Arts Emmy Awards gala. The ad was also awarded a Grand Prix in Film at the Cannes Lions Festival. Cheers to P&G and BBDO for stepping up and addressing an issue that, sadly, is still prevalent in the U.S. and other regions—racial bias.