We believe doing good in the world is good for business. And as a purpose-led consultancy, we constantly work to infect our clients and partners with that same mentality.
Nearly 80 percent of brands could vanish from the face of the Earth and no one would care, according to a new study.
On the flipside, brands which are viewed as meaningful or making the world a better place are outperforming the stock market by 134 percent and seeing their share of wallet multiply by nine.
“Our findings show that consumers will reward brands who want to make the world a better place and who reflect their values. A massive 77 percent of consumers prefer to buy from companies who share their values. Brand activism will become a crucial part of a brand’s strategy.” — Maria Garrido, chief insights officer at Havas Group and SVP brand marketing, Vivendi.