Give A Shit - SCHOOL
page-template,page-template-full_width,page-template-full_width-php,page,page-id-16788,ajax_fade,page_not_loaded,,qode-theme-ver-11.1,qode-theme-bridge,wpb-js-composer js-comp-ver-5.1.1,vc_responsive


Three words carved into our ethos.
A reminder to be better. To do better. That good enough sucks. We believe that purpose is the new digital and that good is the new cool. We believe that brands are made up of people who are responsible for people. We are dedicated to helping charitable organizations, purposeful brands and companies that give back. And we are proud partners of Pencils of Promise because we believe that every kid around the world deserves to go to school and learn.


Team travels to Guatemala

Max discusses how empathy leads to better work

Max talks about how the ad industry can change the dad stereotype

School celebrates Earth Day

We donate all of our revenue from our Night School program to Pencils of Promise.

Help us help them build their next school.


We are proud members of Civic Nation, delivering pro bono work for some of this country’s biggest social challenges.

Worked with office of the General Secretary to gamify a newsroom team that informs, influences and inspires kids to engage with the UN.

Helped create communication strategy and experiential activations for one of the world’s most important conflict-resolution NGO.

Developed a communication hierarchy and creative articulations for Nourishing Minds platform online and at retail.

Partnered with food celebrities like Jamie Oliver and Cheri Oteri to get to get better food in public school lunches.

Brand development and positioning for a multinational organization that creates safe zones for kids by building inner-city soccer fields.

Built an identity system for an app that puts an end to texting and driving, then wrote their Kickstarter copy and digital video scripts.

Updated and supported a global movement of connecting kids to each other around the world in the name of creativity and imagination.

EST. 2013

Project opens up a purpose-driven advertising agency in Boulder, Colorado. School is officially in session.

The School House - 2013

School finds their first home in a building on Walnut Street, previously occupied by famed creative and advocate Alex Bogusky.

Our first school - 2014

Together with Pencils of Promise, we built the Palilic Preschool and Primary School in Boca Costa, Guatemala. Hundreds of students have since graduated.

Advertising Week - 2014

Principal Max Lenderman speaks at Advertising Week, his presentation entitled “On Purpose: The New Face of Cause Marketing.”

Setting Roots - 2015

School relocates from Walnut to Pearl Street, where they still reside today. Their favorite next-door neighbors are the coffee shop they visit far too much.

Night School - 2015

School’s strategists and creatives come together every month to help pro bono local businesses/nonprofits solve brand problems and create solutions.

Boulder Ad Block Party - 2015

Starting in 2015, we’ve been a founding agency partner of the Boulder Ad Block Party, an annual fundraiser that helps local food banks and family shelters.

The Clicker Project - 2015

School collects unused iClickers from CU’s graduating seniors to refurbish and resell for a discounted price. All proceeds are given to Pencils of Promise.

Civic Nation - 2016

School creates, brands and launches a student-voter initiative called All In Challenge with a reach of 2.6 million college undergraduates and over 300 college campuses.