Brand Will Donate $1 from Every Case of Rum Sold to Provide Continuous Support to Community Relief Efforts in the Wake of Natural Disasters
Cruzan® Rum, producer of some of the world’s finest aged rums, is proud to announce the launch of the Island Spirit Fund. Created in the aftermath of the destruction caused by last year’s Hurricane Maria, the Island Spirit Fund supports disaster relief efforts in the U.S. Virgin Islands and across the United States, helping rebuild and renew communities impacted by storms of all kinds.
As founding sponsor, Cruzan Rum has committed to donate $1 from every case of rum sold to the Island Spirit Fund, meaning each Cruzan Rum bottle purchased will provide aid to communities in need. This commitment alone is expected to generate nearly $1 million for the Island Spirit Fund this year. Coupled with generous case-matching donation commitments from several distributor partners and anticipated public fundraising, Cruzan Rum aims to raise $2 million for the Fund by the end of 2018.
“Last year, our home island of St. Croix faced many challenges in the devastating wake of Hurricane Maria, but the resiliency of the Crucian people and our sense of community never wavered,” said Gary Nelthropp, Cruzan Rum’s Master Distiller. “That’s what we like to call our ‘island spirit,’ and I’m honored to help extend this spirit to others in a sustainable and ongoing way through the Fund, ensuring that no community, near or far, weathers a storm alone.”