Category

From Our Minds

school boulder purpose marketing
From Our Minds
September 18, 2018

Nike, Levi’s and Finding the ‘Social’ In Corporate Social Responsibility

  By Max Lenderman CEO/Founder School Originally Posted Muse by CLIO Published September 18, 2018 Excerpt: What can brands take…
Read More
school boulder purpose marketing max lenderman 3 Ways Agencies Can Remain Relevant in an Ever-Changing Industry
From Our Minds
September 16, 2018

3 Ways Agencies Can Remain Relevant in an Ever-Changing Industry

By Max Lenderman CEO/Founder School Originally Posted Adweek Published September 16, 2018 Excerpt: What should advertising agencies do to remain…
Read More
school boulder max lenderman purpose agency interview
From Our Minds
September 13, 2018

Where Purpose, Brand Performance, and New Business Intersect

  By Mark Duval Journalist Duval Partnership Originally Posted Duval Partnership Published September 18, 2018 Excerpt: This is the third…
Read More
school max lenderman chief purpose officer marketing
From Our Minds
August 14, 2018

How a Chief Purpose Officer Can Bring Internal Alignment to the C-Suite

By Max Lenderman CEO & Founder School Originally Posted Adweek Published August 6, 2018 Excerpt: A chief purpose officer can help…
Read More
From Our Minds
April 4, 2018

Brands Must Give (and Take) Four Shits About Purpose

By Max Lenderman CEO & Founder School Originally Posted Campaign US Published April 4, 2018 Without a sense of purpose, no…
Read More
From Our Minds
October 3, 2017

The Advertising and Marketing Ivory Tower Is Crumbling

By Max Lenderman CEO & Founder School Originally Posted MediaPost Published October 3, 2017 It’s time to add a fifth P…
Read More
From Our Minds
July 6, 2017

5 Ways for Brands to Be More Human

By Max Lenderman CEO & Founder School Originally Posted Linkedin Published July 6, 2017 The more human a brand can become,…
Read More
From Our Minds
March 1, 2017

Has Purpose Jumped the Shark?

Before the best picture free-for-all at the 2017 Oscars, brands paid a hefty price ($2.1 million for a 30-second spot)…
Read More
From Our Minds
January 19, 2017

Do Trump’s Inauguration Donors Risk Damaging Their Brands?

When Donald Trump takes his oath of office today, it will partly be thanks to the backing of Chevron, AT&T and Boeing,…
Read More
From Our Minds
January 11, 2017

How the beauty industry became a leading voice for social activism

Corrie Conrad had been working at Google as a senior project manager for eight years when she began interviewing at…
Read More
school max lenderman article
From Our Minds
January 2, 2017

Ad Biz: Hopeless But Not Serious?

By Max Lenderman CEO & Founder School Originally Posted Linkedin Published January 2, 2017In one of his last New York Times columns,…
Read More
From Our Minds
June 17, 2016

Disarming America with Humor

Originally published in Campaign Satire should drive the narrative in the gun control debate, not fear, writes the CEO of…
Read More