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Article
January 13, 2015

For 2015, let’s find our honor and purpose

Originally published on CampaignLive and Medium Excerpt: While Maurice Lévy called 2014 an "annus horribilus" for Publicis Groupe, life for…
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December 16, 2014

Nike Motivational Screens – SF ’14

School worked with On Board Entertainment to create personalized, motivational screens for the Nike Women's Half Marathon in San Francisco,…
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November 11, 2014

Doing It On Purpose: How Cause Is Reshaping Modern Marketing

Cause marketing is on the rise, and I’m worried. For years, marketers have used their support of causes to sell…
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Article
November 11, 2014

On Purpose: The New Face of Cause Marketing

Max recently spoke at AdWeek on the Microsoft Stage, entitled “On Purpose: The New Face of Cause Marketing”. (more…)
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November 3, 2014

Cause vs. purpose: What’s the difference?

Originally published on Campaign Live People want brands to do good -- but in ways they can support Statistics and…
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November 1, 2014

The Purposeful Consumer

Our friends and partners at Video Chat Network (VCN) put together this great "in situ" focus group of people who…
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Article
May 30, 2014

School & General Assembly Go To Guatemala with Pencils of Promise

https://vimeo.com/86481654 Recently, the founders of ad agency School found themselves together with General Assembly in Guatemala to visit elementary schools…
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Article
April 3, 2014

Purpose is the new digital

Originally published on the Effie Worldwide Blog Max Lenderman, Principal at School, was a Final Round judge for the 2014 North…
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April 2, 2014

Nike Inspirational Experiences

School created multiple inspirational experiences at the Women's Half Marathon in Washington DC, benefitting the Leukemia and Lymphoma Foundation. All…
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February 12, 2014

School prepares for Guatemala

Originally published on PR News Wire New Boulder-Based Agency Does More than Make Ads, Helps Clients Do Better By Doing Good…
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Article
September 23, 2013

NBJ: The Do-Gooders

Originally published in the Nutrition Business Journal For more evidence of Boulder, Colorado's play as the national hub of mission-forward…
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