All Posts By

Max Lenderman

From Our Minds
January 19, 2017

Do Trump’s Inauguration Donors Risk Damaging Their Brands?

When Donald Trump takes his oath of office today, it will partly be thanks to the backing of Chevron, AT&T and Boeing,…
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From Our Minds
January 11, 2017

How the beauty industry became a leading voice for social activism

Corrie Conrad had been working at Google as a senior project manager for eight years when she began interviewing at…
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school max lenderman article
From Our Minds
January 2, 2017

Ad Biz: Hopeless But Not Serious?

By Max Lenderman CEO & Founder School Originally Posted Linkedin Published January 2, 2017In one of his last New York Times columns,…
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From Our Minds
June 17, 2016

Disarming America with Humor

Originally published in Campaign Satire should drive the narrative in the gun control debate, not fear, writes the CEO of…
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From The Universe
June 8, 2016

Marketers Are Out of Touch With the Concept of Being a Father Today

https://vimeo.com/178289443 Originally published in Advertising Age As Father's Day Nears, Brands Need to Lose the Stereotype of the Working Dad…
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From The Universe
May 13, 2016

TiVo Bolt Launch

As TiVo’s lead creative agency, we’ve been developing social content and video, along with digital products and campaigns, to reposition…
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From The Universe
May 13, 2016

Annie’s & Food Corps

https://vimeo.com/144702179 Making a Rainbow Pizza. Presented by Food Corps & Annie's. School developed a new strategy and creative articulation for…
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Case Studies
May 13, 2016

Missio App and Launch

School designed and promoted an app that directly connects local missions in developing countries with private donors in North America…
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Article
December 21, 2015

TiVo Movie Theater Prank

https://www.youtube.com/watch?v=DzLo0wAqvuQ Our latest work for TiVo focuses on its BOLT product, an entertainment system that allows viewers to skip commercial…
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Article
December 20, 2015

3 social justice causes big brands supported (and 3 they missed) in 2015

The ones that make the best use of social causes are able to make the case that the issue they…
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Article
December 19, 2015

99U: How to Try and Give a Shit

Max shares how he learned to give a shit — and the purpose behind that choice. "We are all faced…
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Article
October 7, 2015

School Lunch Reform with Chef Ann #realschoolfood

We were excited to work with our friends at the Chef Ann foundation to promote School Lunch reform with an awareness…
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Article
October 7, 2015

Introducing: Missio, a new app from Pope Francis

We are incredibly honored, humbled and stoked to announce the release of Missio, an open-source digital platform that offers a…
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