All Posts By

Max Lenderman

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From Our Minds
February 4, 2019

Max Lenderman Discusses Experiential Marketing

V L O G Max Lenderman Discusses Experiential Marketing In today’s market, we see that consumers are more willing to…
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From Our Minds
January 17, 2019

Max Lenderman Discusses CSR, Part 2

V L O G It’s time for brands to create campaigns, messaging and CSR elements around the people they’re helping,…
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From Our Minds
January 15, 2019

The Gillette Ad Is Full of Shit. Actually, Four of Them

By Max Lenderman CEO/CCO & Founder School Originally Posted Muse Published January 15, 2019 Excerpt: What it takes to find…
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From Our Minds
September 18, 2018

Nike, Levi’s and Finding the ‘Social’ In Corporate Social Responsibility

  By Max Lenderman CEO/Founder School Originally Posted Muse by CLIO Published September 18, 2018 Excerpt: What can brands take…
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From Our Minds
September 16, 2018

3 Ways Agencies Can Remain Relevant in an Ever-Changing Industry

By Max Lenderman CEO/Founder School Originally Posted Adweek Published September 16, 2018 Excerpt: What should advertising agencies do to remain…
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From Our Minds
September 13, 2018

Where Purpose, Brand Performance, and New Business Intersect

  By Mark Duval Journalist Duval Partnership Originally Posted Duval Partnership Published September 18, 2018 Excerpt: This is the third…
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From The Universe
September 10, 2018

P&G’s ‘The Talk,’ An Ad About Racial Bias, Wins An Emmy

By Richard Whitman Columnist MediaPost Originally Posted MediaPost Published September 10, 2018 Excerpt: One controversial ad from Procter & Gamble…
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From The Universe
August 24, 2018

How Brands Nail or #Fail Brand Purpose, with Max Lenderman

By Mark Duval Writer Duval Partnership Originally Posted Duval Partnership Published August 23, 2018 This is the second of three…
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From The Universe
August 24, 2018

Max Lenderman on the Evolution of Experiential Marketing

By Mark Duval Writer Duval Partnership Originally Posted Duval Partnership Published August 9, 2018 This is the first of three…
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From Our Minds
August 14, 2018

How a Chief Purpose Officer Can Bring Internal Alignment to the C-Suite

By Max Lenderman CEO & Founder School Originally Posted Adweek Published August 6, 2018 Excerpt: A chief purpose officer can help…
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From The Universe
July 31, 2018

Brand Purpose 101: Advice From The Experts

By Afdhel Aziz Contributor Forbes Originally Posted Forbes Published July 30, 2018 Excerpt: The topic of brand purpose has never…
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From The Universe
June 12, 2018

Cruzan® Rum Establishes The ‘Island Spirit Fund’ To Ensure No Community Weathers A Storm Alone

By Cision Published June 12, 2018 Excerpt: Brand Will Donate $1 from Every Case of Rum Sold to Provide Continuous…
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From The Universe
June 4, 2018

Purpose-driven shop School adds Jim Moscou as CSO, promotes Jenny Max, in agency revamp

By Bennett Bennett Journalist The Drum Originally Posted The Drum Published June 4, 2018 Boulder-based purpose-driven independent agency School has…
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From The Universe
April 15, 2018

Why Brands Are Under Increasing Pressure to Be Transparent About What They Believe In

By Dan Tynan Journalist Adweek Originally Posted Adweek Published April 15, 2018 Excerpt: The increase in brand social awareness has…
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From Our Minds
April 4, 2018

Brands Must Give (and Take) Four Shits About Purpose

By Max Lenderman CEO & Founder School Originally Posted Campaign US Published April 4, 2018 Without a sense of purpose, no…
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From Our Minds
October 3, 2017

The Advertising and Marketing Ivory Tower Is Crumbling

By Max Lenderman CEO & Founder School Originally Posted MediaPost Published October 3, 2017 It’s time to add a fifth P…
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From Our Minds
July 6, 2017

5 Ways for Brands to Be More Human

By Max Lenderman CEO & Founder School Originally Posted Linkedin Published July 6, 2017 The more human a brand can become,…
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From Our Minds
March 1, 2017

Has Purpose Jumped the Shark?

Before the best picture free-for-all at the 2017 Oscars, brands paid a hefty price ($2.1 million for a 30-second spot)…
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