All Posts By

Mason Witzel

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From The Universe
February 22, 2019

No one would care if 77% of brands died overnight, study claims

By Oliver McAteer Journalist CampaignUS Originally Posted CampaignUS Published February 22, 2019 Profit is purpose and purpose is profit. We…
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From The Universe
December 12, 2018

Will brands without social purpose thrive?

By Ben Paynter Journalist Fast Company Originally Posted Fast Company Published December 18, 2018 Excerpt: If there’s one thing we…
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December 6, 2018

2018 Marketing Word(s) Of The Year: ‘Brand Purpose’

By Joe Mandese Journalist MediaPost Originally Posted MediaPost Published December 6, 2018 “Purpose is the new digital,” he says. “Brands…
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school boulder purpose marketing
From The Universe
September 11, 2018

Gun control and equal rights used in provocative voting drive

By Oliver McAteer Writer Campaign US Originally Posted Campaign US Published September 11, 2018 Excerpt: School's sister agency, Partners +…
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From The Universe
August 30, 2018

How Interns Spent Their Summer At These Agencies

By Larissa Faw Journalist Media Post Originally Posted Media Post Published August 28, 2018 Excerpt: As agencies say goodbye to…
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From The Universe
July 16, 2018

Cannes Lions 2018 Takeaways: Be Predictive and Purposeful

By Dana Borrero Journalist Cuebiq Originally Posted Cuebiq Excerpt: “You have to be humble and take an active participation in…
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