SCHOOL | Purpose
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Purpose is the new Digital

(We say that a lot)


The power of purpose is a massive competitive advantage.

Doing good is good business. The Stengel 50 – an index created by Jim Stengel, the former global CMO of Procter & Gamble – posits that brands that have a social mission outperform their competition by close to 400%.

Millward Brown Optimor’s analysis discovered that those who centered their businesses on ideals had a growth rate triple that of competitors in their categories.

People think that companies should be actively involved in solving social problems. 0%
Brands worldwide that make a significant, positive impact in people’s lives.0%
People worldwide wouldn’t care if all brands disappeared. 0%
People feel that brands communicate honestly about commitments and promises. 0%

DOES SCHOOL HAVE A PURPOSE?

We build schools for kids around the world with our partners at Pencils of Promise.


Ready to change the world?