We literally wrote the book on it way back in 2006! Max Lenderman is arguably the leading voice for experience-based marketing and advertising with an international outlook (his other book was translated into five languages).
Joe Corr is a pioneer: years ago, he was the first digital creative technologist to be elevated to the creative director role at celebrated ad agency Crispin Porter + Bogusky, Today, he’s CCO at School and shapes young minds at Boulder Digital Works.
The best thing to happen to experiential and digital natives like us, social channels get people talking about our ideas…with their thumbs and fingers. It’s the perfect bridge between physical and digital campaigns, and a powerful source for insights and ROI.
We believe that brands are verbs not nouns.
We help them act purposefully in culture through innovations and experiences that bridge our digital and physical worlds.
We want to change the world through advertising, marketing and innovation. Our partners do, too.
Based in Boulder, CO – with offices in San Francisco and New York – School is a Project: WorldWide agency.
Principal // CEO
Principal // CCO
We are people who care, believe and give a shit: about our work, about our communities and about our world.